Sirpa Pietikäinen, Member of the European Parliament (MEP)

Sirpa Pietikäinen is an experienced European policymaker who has served as a Member of the European Parliament since 2008. She previously served as a Member of the Finnish Parliament (1983–2003) and as Finland’s Minister of the Environment (1991–1995).

In the European Parliament, she is a member of the Committee on Economic and Monetary Affairs (ECON) and the Committee on Women’s Rights and Gender Equality (FEMM), and a substitute member of the Committee on Environment, Climate and Food Safety (ENVI) and the Committee on Public Health (SANT).

Pietikäinen is known for combining environmental and economic perspectives. She is a strong advocate of the transition to a circular economy and sustainable finance. She has acted as the European Parliament’s lead negotiator on the first Sustainable Finance legislative initiatives and as Shadow Rapporteur on the Circular Economy Action Plan.

In this webinar, she will provide insights on:

• the future direction of the EU business environment
• what this means for SMEs across sectors
• implications for investment, growth, and competitiveness

Who will benefit most?

• Companies in EWP, electronics, and manufacturing
• Business leaders responsible for strategy, development, or investments
• SMEs looking to stay competitive in a changing European market
• Business development professionals, researchers, and innovation experts
• Funding and financing organisations

What you will gain

• A clear overview of upcoming developments at EU level
• Practical understanding of what these changes mean for your business
• Insights on how to turn developments into business opportunities
• Opportunities to connect with CIRC-2-ZERO pilots and international collaboration

The goal is not just to understand these developments – but to turn them into a competitive advantage.